What Is The Purpose Of Outdoor Signage?

 

It is essential for any business to make a good first impression on its target clients. First impressions can make or break a business, who wouldn't want their store or office to get as much attention as possible? Custom exterior signs can help you establish your brand's presence while expanding your customer base in this situation.

As the first contact with your business, these outdoor signs play an important role in attracting new customers to your business by increasing street visibility, timing promotions, and compelling storefront graphics. Installing well-designed custom signs is critical for both small and large businesses. They give your company a distinct identity that differentiates it from the competition in your industry.

This article will discuss the different purposes of this signage and how to choose the right material for your sign.

 

Purpose of Outdoor Signage

 Draw attention: The strategic placement of your sign allows you to capture the attention of potential customers as they walk down the street. A sign can be placed just above eye level, at a distance, or along the side of a building.

 Spark interest: After capturing people's attention, your sign must maintain their interest. On your sign, you can use a few short, descriptive tagline words to communicate a philosophy, list benefits, or describe the value you provide that goes beyond the specific service you provide. You can use adorable graphics to make people smile or laugh — and remember you.

 Claim the location: A notable, tastefully sized sign could do wonders for establishing yourself in the area. You want to keep your business manageable, but it is necessary to make room for your company to be known.

 Advertise, advertise, advertise: You can help your name stand out with a professional, high-quality sign. A good sign informs people of your existence and what you have to offer. A sign that stands or hangs outside in all-weather to display your logo and business name helps to build brand recognition and a positive sense of familiarity. Use your sign to inform people about exclusive products they shouldn't miss and deals they won't find anywhere else.

 

How to Choose the Right Material for Outdoor Signage

There are so many options that it is easy to become overwhelmed and confused. One thing that you can do is define how you want the sign to work for you. You can also consider the following factor in deciding what the best material for outdoor signs is.

Weather

Cleaning and Maintenance

Cost

Lifespan

Repairs and replacements

UV exposure

 

We Are Your Trusted Outdoor Sign Company

Paragon Signs and Graphics, as your one-stop sign shop, will assist you in developing signage solutions that will help your brand stand out. Our knowledgeable staff will gladly help you with everything from planning to installation of your outdoor signs. Call us at 203-463-5788 or contact us online for a free consultation.

Source: https://connecticutsignsandgraphics.com/what-is-the-purpose-of-outdoor-signage/

Outdoor Signage Ideas For Your Business

Outdoor business signs are one of the most important tools available to businesses for increasing brand visibility and sales. A well-designed sign can mean the difference between a thriving and a struggling business. These signs are in charge of creating a favorable first impression for your company. They are the most effective way to display your company’s name, logo, and other critical information. The best part is that they can be customized to fit your company’s identity.

When it comes to choosing the right sign for your business, it can be difficult to know where to start. Don’t worry, though; Paragon Signs & Graphics is here to assist you with all of your signage requirements.

In this blog post, we’ll go over some of the most common outdoor signage that is trending now.

Business Signs and 3D Letters

These types of advertising displays are ideal for outdoor business signs. They give you a lot of creative freedom to make cool sign ideas come to life. You have infinite shapes, fonts, colors, and dimensions to choose from. However, you should balance your interior and exterior while remaining true to your image.

Channel Letters

Are you looking for unique business sign ideas? If so, don’t look any further! These illuminated custom outdoor business signs will brighten up your business. They are attached to the wall or a backing panel. They add depth with a 3D look that is enhanced by perfect lighting. You can pair them with other commercial sign ideas, both illuminated and not.

Pylon Signs

This type of display, which functions as a high-rise sign, is intended to provide even greater visibility on highways and streets. Passersby will notice this sign due to its size, even if they are traveling at high speeds. You can add illumination to this sign, making it visible even during the night.

Monument Signs

These are among the most eye-catching exterior business sign ideas. The massive displays will help you gain familiarity in any crowd or large space. This is a unique commercial signage idea that is commonly used in educational centers. They are available in a variety of materials, styles, and sizes. Choose the one that best represents your company’s values and image.

Vinyl Lettering

This allows you to showcase any written message with style. Here, you’re free to choose any font and size as long as it’s visually appealing and easy to read. While used for a range of purposes, there are a few outdoor business sign ideas with these letters and numbers that can be seen all over town. They showcase mottos, quotes, operating hours, addresses, contact information, brand names, sales offers, seasonal promotions, etc.

Your Trusted Outdoor Sign Company in Connecticut

As your one-stop sign shop, Paragon Signs & Graphics will assist you in developing signage solutions that will help your brand stand out. Our knowledgeable staff will gladly help you with everything from planning to installation of your outdoor business signs.

Call us at 203-463-5788 or contact us online today and start getting noticed!

Source: https://connecticutsignsandgraphics.com/outdoor-signage-ideas-for-your-business/

Benefits Of Outdoor Business Signs You Need To Know

 

There are so many available options nowadays when you want to market your business in Connecticut. Technology has made it so much easier to reach your target audience. However, brick-and-mortar businesses will tell you that this marketing tool remains necessary and effective: outdoor business signs.

These are any type of sign that adorn your outdoor space. They can be freestanding or attached to your building. They can also be lighted exterior signs that make you visible even at night. Outdoor signs give your business a name, letting people know who and what you are.

Whatever industry you belong to, or the type of business you have, outdoor signs are necessary for your success. They provide a lot of benefits, 4 of which we’ll discover in this blog.

Custom outdoor signage increases brand awareness

Branding is a crucial part of any marketing strategy. Your brand says a lot about the identity and values of your business. And outdoor signs play a key role in promoting your brand.

Outdoor acrylic signs, window graphics, and the like all help introduce your brand at the first point of contact. They help show how your brand is unique. This makes your business easy to identify amidst a sea of other businesses.

Outdoor business signs help create a positive first impression

Outdoor signs are usually how customers first encounter your business. This first interaction is crucial to creating the right first impression. They can affect a customer’s decision to visit your establishment.

A FedEx study on signage also showed how poor signage deterred people from entering a business. For this reason, having the right corporate exterior signage can affect the impression you leave on your customers.

These signs help drive more traffic to your business

Outdoor signs are important wayfinding tools. They simplify how people locate your business. Outdoor hanging signs, for instance, are great for getting the attention of incoming foot traffic.

Knowing exactly where to find your business makes it easier to drive more customers to your space. This avoids any confusion and frustration of having to locate your business. Even at night, lighted exterior signs make sure customers can spot you.

Corporate exterior signage is a cost-effective marketing tool

You can have the best products or services in the market. However, it won’t make a difference if people don’t know your business exists. Storefront signs, outdoor acrylic signs, and the like make this happen.

Outdoor signs don’t just promote your brand. They can also advertise your products and services. For instance, window graphics can be used to display your various offerings. This can spark the interest of anyone passing by.

Invest in Custom Outdoor Signage Today

When it’s high-quality outdoor signs you need, Paragon Signs and Graphics is here to help. We offer a wide range of sign options like outdoor hanging signs, monument signs, channel letters, and more.

Our signs are made with premium materials that can withstand various outdoor elements. Enjoy the benefits of outdoor signs for years with top-notch custom signs that last.

Get in touch with our Connecticut team today to learn more and we’ll give you a free quote.

Source: https://connecticutsignsandgraphics.com/benefits-of-outdoor-business-signs-you-need-to-know/

Choose The Most Effective Outdoor Signs For Your Business

 

Do you believe in the saying that you only have one chance to make a good first impression? If you do, you know how important it is to have the right outdoor signs.

The signs outside your space are usually the first thing customers see of your business. You must choose the type of signs that represent your business in the right way. But, how do you know which signs in Connecticut are right for you?

The Best Outdoor Signs in Connecticut

Here at Paragon Signs & Graphics, we offer different types of outdoor signage for your business needs. We see to it that our signs are made to your specific requirements. We also use premium materials to ensure your signs will last years.

However, not all exterior business signs are created equal. What works for one business may not work for another. It’s important to find out which one will give you the most value.

Establish Your Business Goals From the Start.

Some businesses may overlook this part when choosing custom outdoor business signs. However, it’s crucial to determine how you want your signs to work for you. Do you need signs to increase your visibility? Are you looking to attract the attention of motorists? These can guide you on the right signs to choose for the job.

Learn About the Different Types of Outdoor Signage.

Once you establish your goals, get to know the different options you have. This can give you a better idea of which signs will work best to reach your goals. Popular options here at Paragon Signs & Graphics include:

1. Channel Letter Signs
2. Monument Signs
3. Custom Banners
4. Window Graphics
5. Electronic Signs

Choose Custom Outdoor Business Signs.

Always choose signs that you can customize based on your needs. Signs that look like everyone else’s make it easier to disappear in the crowd.

Customized signs let you put your brand front and center of the design. This helps set you apart. It’s a great way of showing customers you’re a store or office they should try and visit.

Your Choice of Materials Matters.

A FedEx study on signs found that 68% of customers believe the quality of your outdoor signs reflects the quality of your products and services. Choosing premium quality materials means telling your customers how you value quality.

Durable, high-quality signs are one of the best ways to make a great first impression on your customers.

Choose an Experienced Exterior Business Sign Maker

When you want impressive outdoor signs in Connecticut, work with a reputable sign maker. Ensure your signs are made right and represent your business well.

Here in Connecticut, business owners continue to trust Paragon Signs & Graphics for their signage needs. We are a full-service sign company that delivers high-quality signs that last.

Turn heads your way and make a lasting impression with the best outdoor signs for your business. Contact us today for a free consultation with our sign experts.

Source: https://connecticutsignsandgraphics.com/choose-the-most-effective-outdoor-signs-for-your-business/