Your business’s building signs are a highly visible branding tool. From logos to messaging, your signage should immediately convey your brand identity to customers. Follow these tips to ensure your signs align with and reinforce your desired brand image.
Start by outlining brand standards for fonts, colors, and logo usage.
These elements should be applied uniformly across all signs. Consistent
branding builds recognition. If you don’t have existing style guides, develop
them before designing signage.
Next, consider your target audience and how you want them to feel. Warm
tones and natural materials give off an earthy vibe, while sleek, modern
materials exude sophistication. Factoring in psychology creates a cohesive
experience.
Your signs should also be placed strategically to maximize visibility
from parking lots, sidewalks, and vehicles. Entryways and directional signs
guide customers while reinforcing branding. Window signs and building murals
grab attention.
While painted signs work for some, professional sign companies like
Paragon Signs & Graphics recommend durable, weatherproof materials like
aluminum, acrylics, and vinyl. These withstand sun, rain, and heavy foot
traffic over time.
Finally, work closely with your sign vendor to perfect the design.
Experienced sign makers like Paragon Signs & Graphics translate brands
seamlessly into signage. They handle permitting, fabrication, installation, and
maintenance.
With Paragon’s custom sign solutions, you benefit from over 20 years of
branding expertise. They deliver long-lasting signs tailored to strengthen your
unique identity. Make your business instantly recognizable with branded
building signs.
Conclusion: Work with Paragon Signs & Graphics
to develop building signage aligned with your brand identity. Their custom signs
reinforce recognition using expert design and durable materials made to last.
