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Wednesday, October 26, 2022

8 Ways Signs Can Promote Your Business

Coming up with an effective marketing strategy can be a challenging task. It’s important to find innovative ways to engage your target audience. When used the right way, signs can become a vital tool in successfully marketing your business in Connecticut.

Business signs are important communication tools. They are your silent sales and customer service representatives. They help promote your business in more ways than one. Here are eight examples:

1. Outdoor Business Signs Establish Your Business Presence

You can have the best products or services in the market. However, none of that will matter if people don’t even know they exist. Signs help put your business, products, and services right in front of your target customers.

2. Business Signs Keep You Constantly Visible

Aside from establishing your business presence, signs make your business constantly visible. This is crucial for building brand awareness and recognition.

Studies show that it takes 5 to 7 impressions for people to remember your brand. Always being visible gives you more opportunities to generate impressions.

3. They Make Your Business Stand Out

Outdoor and indoor signs for business are essential for making your business stand out. Customizing signs to your specific needs makes your business look different from everyone else. This is great for creating a memorable impression on your customers.

4. Business Signs for Buildings Make Your Store or OfficeEasier to Locate

An effective marketing strategy drives more traffic to your business. This is made easier if people know where to find you. Signs help point customers toward your store or office.

5. They Make Your Business More Organized and Professional

Indoor signs for business are important communication tools. They make business operations run more smoothly. This is accomplished through signs that display important information and help customers navigate your space.

6. Signs Inform Customers About Your Products or Services

A great way to pique the customers’ interest is to show them your products or services. This can be done through indoor or outdoor business signs. These can showcase product or service features that can influence the customers’ buying decisions.

7. They Boost Brand Awareness

Branding is vital to promoting your business. It is that which will show customers why you are the right choice. The more people know about your brand, the better your chances of attracting more customers. For this reason, it’s important for your signs to always champion your brand.

8. Signs Enhance Your Employees’ Experience

Aside from your products and services, your employees are vital to your marketing strategy. Happy and productive employees are a testament to the kind of business you run. This will ultimately reflect on the experience of your customers.

We Are Your Trusted Sign Partner in Connecticut

Do you have the best products or services in the city? Make sure people know about your business through eye-catching and impactful sign solutions.

Let Paragon Signs & Graphics deliver high-quality signs for your business. Whether you need business signs for buildings, storefronts, or your indoor space, our team can help! We are a full-service sign company that can fulfill your specific needs.

Source: https://connecticutsignsandgraphics.com/8-ways-signs-can-promote-your-business/

Tuesday, August 23, 2022

Tips To Choose A Sign Company Near You

As a business owner, there are a lot of responsibilities on your plate. You must think about your team, the daily operations, and your products or services. You’re also responsible for marketing your business.

Part of marketing is choosing the best signs that will showcase your business effectively. One way to make this easier is to partner with the right signage company to do the job for you.

The biggest question now is, how do you choose a sign company near you?

Finding The Best Commercial Sign Company

You can find plenty of sign makers in Connecticut. However, no two sign shops are created equal. Each has something unique to offer to its clients. As such, it’s important to know how to choose the right one.

You deserve the best custom signs in the market. Here are some key questions to ask when making your choice.

· How many years has the sign company been operating?

Yes, there are plenty of new sign makers out there. However, there is a big difference when you choose an experienced sign maker.

Those years of experience make you confident about their skills and knowledge. They would know the ins and outs of the industry, from the best materials to the permits needed for your signs. Someone with experience will also know how to troubleshoot issues that may arise.

· What type of custom signs do they specialize in?

Ideally, you want to get all your signs from one company. This is better for consistency and a seamless overall look.

Ask for their list of products. Better yet, ask to see their portfolio. This will let you see the signs they offer and have a better idea of the quality of their work.

· What are people saying about this signage company?

Feedback and reviews give you a sneak peek into the overall performance of a sign maker. They are a first-hand account of their products and services.

Ask around or check reviews online. This will help you learn what to expect from sign makers in Connecticut.

· Are they local sign companies?

The convenience of getting signs online may be enticing but there are many more benefits to going local. One, they are more accessible. This means you can easily reach them for any additional requests or if there are issues with the end products.

Two, local sign companies are more familiar with the local market. They know which signs and designs work for your target audience.

A Sign Company That You Can Rely On

Running and marketing a business can be overwhelming. Get one thing off your plate by choosing a sign maker that you can trust to deliver your signage needs.

Paragon Signs & Graphics is a full-service commercial sign company. We design, manufacture, and install high-quality indoor and outdoor signs for your business.

Our commitment to producing premium sign solutions is what sets us apart. Learn more about our sign company and our products! Contact us today and get a free consultation with our sign experts.

Source: https://connecticutsignsandgraphics.com/tips-to-choose-a-sign-company-near-you/

Thursday, February 17, 2022

How To Choose The Right Floor Decals?

Successful business owners take advantage of every opportunity to promote their brand in Connecticut. They make use of every space around their business. This includes their walls, windows, and even floor areas.

Custom floor decals are increasing in popularity among businesses. They are excellent for wayfinding. However, they can do more than just that for your business.

The Role of Vinyl Floor Decals.

People are always looking down while walking. This fact is why floor signs and decals are a valuable addition to your business space. Having signs on your floors can catch the attention of anyone walking by.

Aside from wayfinding, vinyl decals can help:
Boost your brand.
Display product or service features.
Promote in-store sales and deals.
Help maintain a more organized flow of traffic.

Make sure that your floor signs do what they’re supposed to do for your brand. Here’s how you can choose the right floor decals:

Pick the right vinyl decal materials.

Floor graphics and decals are typically made using a printed vinyl adhesive. However, there is a different type of vinyl used for floor areas. Vinyl that is used for walls or windows can be thick and glossy.

For decals on the floor, we use a type of vinyl that is thinner and non-slip. This ensures that people can safely walk over them without causing any harm or danger.

Go for decals that boost your brand.

Whether you use floor graphics for wayfinding, promoting, or the like, it’s important to include your brand in the design. This gives you better opportunities to increase awareness for your brand and business.

Since vinyl is digitally printed, it is possible to create a myriad of designs to fit your business needs. This includes adding branding elements like your logo to your floor signs.

Take advantage of the versatility of vinyl floor decals.

As we’ve mentioned, these signs can be used in different ways to help your business. However, did you know that they can also be multi-use? Having the freedom to create different designs makes this possible.

Do you want to point customers towards key spaces but also boost your brand? Design arrows to include your brand colors and business logo. This way, you help customers navigate your space while building awareness for your brand.

Effective Sign Solutions in Connecticut.

Make use of wide, empty spaces within your business. Through floor decals, you can transform these spaces into an effective marketing tool.

For high-quality signs, you can rely on Paragon Signs & Graphics to get the job done. We are a full-service sign company that designs, produces, and installs your signage needs.

Our team is committed to finding solutions that engage your customers and boost your business. We work closely with our clients to ensure our end products reflect your business well.

For the best custom floor decals, give us a call today. Our team will be happy to give you a free consultation.

Source: https://connecticutsignsandgraphics.com/how-to-choose-the-right-floor-decals/