What Is The Purpose Of Outdoor Signage?

 

It is essential for any business to make a good first impression on its target clients. First impressions can make or break a business, who wouldn't want their store or office to get as much attention as possible? Custom exterior signs can help you establish your brand's presence while expanding your customer base in this situation.

As the first contact with your business, these outdoor signs play an important role in attracting new customers to your business by increasing street visibility, timing promotions, and compelling storefront graphics. Installing well-designed custom signs is critical for both small and large businesses. They give your company a distinct identity that differentiates it from the competition in your industry.

This article will discuss the different purposes of this signage and how to choose the right material for your sign.

 

Purpose of Outdoor Signage

 Draw attention: The strategic placement of your sign allows you to capture the attention of potential customers as they walk down the street. A sign can be placed just above eye level, at a distance, or along the side of a building.

 Spark interest: After capturing people's attention, your sign must maintain their interest. On your sign, you can use a few short, descriptive tagline words to communicate a philosophy, list benefits, or describe the value you provide that goes beyond the specific service you provide. You can use adorable graphics to make people smile or laugh — and remember you.

 Claim the location: A notable, tastefully sized sign could do wonders for establishing yourself in the area. You want to keep your business manageable, but it is necessary to make room for your company to be known.

 Advertise, advertise, advertise: You can help your name stand out with a professional, high-quality sign. A good sign informs people of your existence and what you have to offer. A sign that stands or hangs outside in all-weather to display your logo and business name helps to build brand recognition and a positive sense of familiarity. Use your sign to inform people about exclusive products they shouldn't miss and deals they won't find anywhere else.

 

How to Choose the Right Material for Outdoor Signage

There are so many options that it is easy to become overwhelmed and confused. One thing that you can do is define how you want the sign to work for you. You can also consider the following factor in deciding what the best material for outdoor signs is.

Weather

Cleaning and Maintenance

Cost

Lifespan

Repairs and replacements

UV exposure

 

We Are Your Trusted Outdoor Sign Company

Paragon Signs and Graphics, as your one-stop sign shop, will assist you in developing signage solutions that will help your brand stand out. Our knowledgeable staff will gladly help you with everything from planning to installation of your outdoor signs. Call us at 203-463-5788 or contact us online for a free consultation.

Source: https://connecticutsignsandgraphics.com/what-is-the-purpose-of-outdoor-signage/

Choose The Most Effective Outdoor Signs For Your Business

 

Do you believe in the saying that you only have one chance to make a good first impression? If you do, you know how important it is to have the right outdoor signs.

The signs outside your space are usually the first thing customers see of your business. You must choose the type of signs that represent your business in the right way. But, how do you know which signs in Connecticut are right for you?

The Best Outdoor Signs in Connecticut

Here at Paragon Signs & Graphics, we offer different types of outdoor signage for your business needs. We see to it that our signs are made to your specific requirements. We also use premium materials to ensure your signs will last years.

However, not all exterior business signs are created equal. What works for one business may not work for another. It’s important to find out which one will give you the most value.

Establish Your Business Goals From the Start.

Some businesses may overlook this part when choosing custom outdoor business signs. However, it’s crucial to determine how you want your signs to work for you. Do you need signs to increase your visibility? Are you looking to attract the attention of motorists? These can guide you on the right signs to choose for the job.

Learn About the Different Types of Outdoor Signage.

Once you establish your goals, get to know the different options you have. This can give you a better idea of which signs will work best to reach your goals. Popular options here at Paragon Signs & Graphics include:

1. Channel Letter Signs
2. Monument Signs
3. Custom Banners
4. Window Graphics
5. Electronic Signs

Choose Custom Outdoor Business Signs.

Always choose signs that you can customize based on your needs. Signs that look like everyone else’s make it easier to disappear in the crowd.

Customized signs let you put your brand front and center of the design. This helps set you apart. It’s a great way of showing customers you’re a store or office they should try and visit.

Your Choice of Materials Matters.

A FedEx study on signs found that 68% of customers believe the quality of your outdoor signs reflects the quality of your products and services. Choosing premium quality materials means telling your customers how you value quality.

Durable, high-quality signs are one of the best ways to make a great first impression on your customers.

Choose an Experienced Exterior Business Sign Maker

When you want impressive outdoor signs in Connecticut, work with a reputable sign maker. Ensure your signs are made right and represent your business well.

Here in Connecticut, business owners continue to trust Paragon Signs & Graphics for their signage needs. We are a full-service sign company that delivers high-quality signs that last.

Turn heads your way and make a lasting impression with the best outdoor signs for your business. Contact us today for a free consultation with our sign experts.

Source: https://connecticutsignsandgraphics.com/choose-the-most-effective-outdoor-signs-for-your-business/