What Is The Purpose Of Outdoor Signage?

 

It is essential for any business to make a good first impression on its target clients. First impressions can make or break a business, who wouldn't want their store or office to get as much attention as possible? Custom exterior signs can help you establish your brand's presence while expanding your customer base in this situation.

As the first contact with your business, these outdoor signs play an important role in attracting new customers to your business by increasing street visibility, timing promotions, and compelling storefront graphics. Installing well-designed custom signs is critical for both small and large businesses. They give your company a distinct identity that differentiates it from the competition in your industry.

This article will discuss the different purposes of this signage and how to choose the right material for your sign.

 

Purpose of Outdoor Signage

 Draw attention: The strategic placement of your sign allows you to capture the attention of potential customers as they walk down the street. A sign can be placed just above eye level, at a distance, or along the side of a building.

 Spark interest: After capturing people's attention, your sign must maintain their interest. On your sign, you can use a few short, descriptive tagline words to communicate a philosophy, list benefits, or describe the value you provide that goes beyond the specific service you provide. You can use adorable graphics to make people smile or laugh — and remember you.

 Claim the location: A notable, tastefully sized sign could do wonders for establishing yourself in the area. You want to keep your business manageable, but it is necessary to make room for your company to be known.

 Advertise, advertise, advertise: You can help your name stand out with a professional, high-quality sign. A good sign informs people of your existence and what you have to offer. A sign that stands or hangs outside in all-weather to display your logo and business name helps to build brand recognition and a positive sense of familiarity. Use your sign to inform people about exclusive products they shouldn't miss and deals they won't find anywhere else.

 

How to Choose the Right Material for Outdoor Signage

There are so many options that it is easy to become overwhelmed and confused. One thing that you can do is define how you want the sign to work for you. You can also consider the following factor in deciding what the best material for outdoor signs is.

Weather

Cleaning and Maintenance

Cost

Lifespan

Repairs and replacements

UV exposure

 

We Are Your Trusted Outdoor Sign Company

Paragon Signs and Graphics, as your one-stop sign shop, will assist you in developing signage solutions that will help your brand stand out. Our knowledgeable staff will gladly help you with everything from planning to installation of your outdoor signs. Call us at 203-463-5788 or contact us online for a free consultation.

Source: https://connecticutsignsandgraphics.com/what-is-the-purpose-of-outdoor-signage/

Outdoor Signage Ideas For Your Business

Outdoor business signs are one of the most important tools available to businesses for increasing brand visibility and sales. A well-designed sign can mean the difference between a thriving and a struggling business. These signs are in charge of creating a favorable first impression for your company. They are the most effective way to display your company’s name, logo, and other critical information. The best part is that they can be customized to fit your company’s identity.

When it comes to choosing the right sign for your business, it can be difficult to know where to start. Don’t worry, though; Paragon Signs & Graphics is here to assist you with all of your signage requirements.

In this blog post, we’ll go over some of the most common outdoor signage that is trending now.

Business Signs and 3D Letters

These types of advertising displays are ideal for outdoor business signs. They give you a lot of creative freedom to make cool sign ideas come to life. You have infinite shapes, fonts, colors, and dimensions to choose from. However, you should balance your interior and exterior while remaining true to your image.

Channel Letters

Are you looking for unique business sign ideas? If so, don’t look any further! These illuminated custom outdoor business signs will brighten up your business. They are attached to the wall or a backing panel. They add depth with a 3D look that is enhanced by perfect lighting. You can pair them with other commercial sign ideas, both illuminated and not.

Pylon Signs

This type of display, which functions as a high-rise sign, is intended to provide even greater visibility on highways and streets. Passersby will notice this sign due to its size, even if they are traveling at high speeds. You can add illumination to this sign, making it visible even during the night.

Monument Signs

These are among the most eye-catching exterior business sign ideas. The massive displays will help you gain familiarity in any crowd or large space. This is a unique commercial signage idea that is commonly used in educational centers. They are available in a variety of materials, styles, and sizes. Choose the one that best represents your company’s values and image.

Vinyl Lettering

This allows you to showcase any written message with style. Here, you’re free to choose any font and size as long as it’s visually appealing and easy to read. While used for a range of purposes, there are a few outdoor business sign ideas with these letters and numbers that can be seen all over town. They showcase mottos, quotes, operating hours, addresses, contact information, brand names, sales offers, seasonal promotions, etc.

Your Trusted Outdoor Sign Company in Connecticut

As your one-stop sign shop, Paragon Signs & Graphics will assist you in developing signage solutions that will help your brand stand out. Our knowledgeable staff will gladly help you with everything from planning to installation of your outdoor business signs.

Call us at 203-463-5788 or contact us online today and start getting noticed!

Source: https://connecticutsignsandgraphics.com/outdoor-signage-ideas-for-your-business/

The Importance Of Acrylic Signs For Business

 

Presenting a professional image is crucial for any business. People want to be doing business with a trustworthy and legitimate company. It’s easier to get a customer’s buy-in when they’re confident with your business in Connecticut.

Build Customer Confidence With Acrylic Business Signs

The right choice of signs is an effective way to build customer confidence. Your signs should reflect an image that customers will want to take seriously. At Paragon Signs & Graphics, we offer a wide selection of professional-looking signs for your business needs; one of them is acrylic signs.

These signs project an image of professionalism and success, two qualities that any business needs to succeed. Here, we’ll discover why custom acrylic signs are important for any business.

Benefits of Acrylic Office Signs:

These are one of the most popularly used signs for businesses in Connecticut. Rightfully so because they provide stores and offices with plenty of benefits.

1. Acrylic business signs are extremely durable and can withstand weather and other wear and tear. They’re popularly used indoors as lobby signs, door signs, and more. However, they make for an excellent storefront sign and other outdoor signs, too.
2. They’re very easy to clean and maintain, which is important for businesses that want to project a professional image. This is particularly important because people often believe that the quality of your signs reflects the quality of your products and services.
3. These signs can be made in any color or style. This means that they can be customized to match a business's branding. Whether you want frosted acrylic signs or acrylic dimensional letters, it can be done.
4. They’re cost-effective, which makes them a great option for businesses on a budget. Due to them being durable, it’s a worthwhile investment that you can enjoy for years.

Businesses that want to elevate their brand should invest in acrylic office signs. They help businesses in any type of industry create a professional image. This alone is enough to attract more customers and clients.

The way you can customize these signs makes them a versatile sign option. Acrylic panels can be printed on and/or engraved to create the design that you need. Acrylic sheets can also be laser cut to form dimensional letters and graphics. Custom acrylic signs are ideal for:

• Lobby Signs
• ADA Signs
• Door Signs
• Storefront Signs

Get Professional-Looking Acrylic Signs Today

Investing in acrylic signage is one of the best decisions that a business can make. Whether indoors or outdoors, these signs make your business look classy and professional.

Get the most out of your investment by partnering with a sign maker that you can trust. In Connecticut, businesses continue to rely on Paragon Signs &Graphics for their signage needs. We’re a full-service sign company that designs, produces, and installs high-quality signs for any business.

Whether you need engraved acrylic panels, frosted acrylic signs, and more, our team can help. Contact us today to get started and we’ll give you a free estimate.

Source: https://connecticutsignsandgraphics.com/the-importance-of-acrylic-signs-for-business/

Effective Vinyl Signs & Custom Vinyl Printing

Did you know that there was a 20% increase in business registrations in Connecticut last 2021? The rise of new businesses and the presence of existing ones can make it challenging for businesses to stand out.

This is where the right sign solutions can help. In a sea of visual imaging, the right signs can set you apart. And what better way to outshine surrounding businesses than to invest in custom vinyl signs?

Before choosing a vinyl sign company to work with, get to know your top choices. Here at Paragon Signs and Graphics, we offer the following signs that use high-quality, durable vinyl material.

Vinyl Wall Murals

Do you want an indoor feature that makes customers remember your business? Wall murals are a great way to make a bold statement. These printed vinyl adhesives can transform any room or space.

Use them to add images, graphics, and more to your otherwise blank walls. Vinyl wall murals can make any store or office look fresh and vibrant.

Vinyl Lettering

If you need to display important information, vinyl letters are the best option. These can be applied to various surfaces, like walls, windows, and even vehicles.

It’s an effective messaging tool sure to engage your customers. Vinyl sign shops can help customize your signs following specific font styles, colors, and the like.

Vinyl Window Graphics

Window graphics are excellent for getting the attention of anyone passing by. These turn your windows into valuable marketing materials. It’s a great way to make your business pop out, especially when surrounded by other establishments.

These custom vinyl decals can be used to promote your products or services. They are also an excellent way to add seasonal décor, making your storefront more eye-catching.

Banner Vinyl Sign Printing

Vinyl sign shops can create banners that make you stand out. When used outdoors, it’s easy to catch attention using these signs. They can be placed right at your storefront or away from your building. Banners also move with the wind, getting the attention of anyone passing by.

Vehicle Custom Vinyl Decals and Wraps

One of the best ways to stand out in Connecticut is through vehicle wraps and graphics. These signs can turn any vehicle into a mobile marketing machine. Each time the vehicle is out and about becomes an opportunity to promote your business.

These custom vinyl signs are a great way to increase your visibility. The more people see your business, the more you can generate leads.

A Vinyl Sign Company You Can Trust

Vinyl sign printing is one of the most versatile sign solutions out there. Make good use of these signs by partnering with an experienced sign company like Paragon Signs and Graphics.

We offer a wide range of sign options, from vinyl lettering to vinyl window graphics and more. We only use premium vinyl material and advanced technology to create your signs. This ensures we produce vibrant, long-lasting signs that make your business stand out.

Contact us today for your vinyl sign needs and we’ll give you a free quote.

Source: 

https://connecticutsignsandgraphics.com/effective-vinyl-signs-custom-vinyl-printing/

Benefits Of Outdoor Business Signs You Need To Know

 

There are so many available options nowadays when you want to market your business in Connecticut. Technology has made it so much easier to reach your target audience. However, brick-and-mortar businesses will tell you that this marketing tool remains necessary and effective: outdoor business signs.

These are any type of sign that adorn your outdoor space. They can be freestanding or attached to your building. They can also be lighted exterior signs that make you visible even at night. Outdoor signs give your business a name, letting people know who and what you are.

Whatever industry you belong to, or the type of business you have, outdoor signs are necessary for your success. They provide a lot of benefits, 4 of which we’ll discover in this blog.

Custom outdoor signage increases brand awareness

Branding is a crucial part of any marketing strategy. Your brand says a lot about the identity and values of your business. And outdoor signs play a key role in promoting your brand.

Outdoor acrylic signs, window graphics, and the like all help introduce your brand at the first point of contact. They help show how your brand is unique. This makes your business easy to identify amidst a sea of other businesses.

Outdoor business signs help create a positive first impression

Outdoor signs are usually how customers first encounter your business. This first interaction is crucial to creating the right first impression. They can affect a customer’s decision to visit your establishment.

A FedEx study on signage also showed how poor signage deterred people from entering a business. For this reason, having the right corporate exterior signage can affect the impression you leave on your customers.

These signs help drive more traffic to your business

Outdoor signs are important wayfinding tools. They simplify how people locate your business. Outdoor hanging signs, for instance, are great for getting the attention of incoming foot traffic.

Knowing exactly where to find your business makes it easier to drive more customers to your space. This avoids any confusion and frustration of having to locate your business. Even at night, lighted exterior signs make sure customers can spot you.

Corporate exterior signage is a cost-effective marketing tool

You can have the best products or services in the market. However, it won’t make a difference if people don’t know your business exists. Storefront signs, outdoor acrylic signs, and the like make this happen.

Outdoor signs don’t just promote your brand. They can also advertise your products and services. For instance, window graphics can be used to display your various offerings. This can spark the interest of anyone passing by.

Invest in Custom Outdoor Signage Today

When it’s high-quality outdoor signs you need, Paragon Signs and Graphics is here to help. We offer a wide range of sign options like outdoor hanging signs, monument signs, channel letters, and more.

Our signs are made with premium materials that can withstand various outdoor elements. Enjoy the benefits of outdoor signs for years with top-notch custom signs that last.

Get in touch with our Connecticut team today to learn more and we’ll give you a free quote.

Source: https://connecticutsignsandgraphics.com/benefits-of-outdoor-business-signs-you-need-to-know/

8 Ways Signs Can Promote Your Business

Coming up with an effective marketing strategy can be a challenging task. It’s important to find innovative ways to engage your target audience. When used the right way, signs can become a vital tool in successfully marketing your business in Connecticut.

Business signs are important communication tools. They are your silent sales and customer service representatives. They help promote your business in more ways than one. Here are eight examples:

1. Outdoor Business Signs Establish Your Business Presence

You can have the best products or services in the market. However, none of that will matter if people don’t even know they exist. Signs help put your business, products, and services right in front of your target customers.

2. Business Signs Keep You Constantly Visible

Aside from establishing your business presence, signs make your business constantly visible. This is crucial for building brand awareness and recognition.

Studies show that it takes 5 to 7 impressions for people to remember your brand. Always being visible gives you more opportunities to generate impressions.

3. They Make Your Business Stand Out

Outdoor and indoor signs for business are essential for making your business stand out. Customizing signs to your specific needs makes your business look different from everyone else. This is great for creating a memorable impression on your customers.

4. Business Signs for Buildings Make Your Store or OfficeEasier to Locate

An effective marketing strategy drives more traffic to your business. This is made easier if people know where to find you. Signs help point customers toward your store or office.

5. They Make Your Business More Organized and Professional

Indoor signs for business are important communication tools. They make business operations run more smoothly. This is accomplished through signs that display important information and help customers navigate your space.

6. Signs Inform Customers About Your Products or Services

A great way to pique the customers’ interest is to show them your products or services. This can be done through indoor or outdoor business signs. These can showcase product or service features that can influence the customers’ buying decisions.

7. They Boost Brand Awareness

Branding is vital to promoting your business. It is that which will show customers why you are the right choice. The more people know about your brand, the better your chances of attracting more customers. For this reason, it’s important for your signs to always champion your brand.

8. Signs Enhance Your Employees’ Experience

Aside from your products and services, your employees are vital to your marketing strategy. Happy and productive employees are a testament to the kind of business you run. This will ultimately reflect on the experience of your customers.

We Are Your Trusted Sign Partner in Connecticut

Do you have the best products or services in the city? Make sure people know about your business through eye-catching and impactful sign solutions.

Let Paragon Signs & Graphics deliver high-quality signs for your business. Whether you need business signs for buildings, storefronts, or your indoor space, our team can help! We are a full-service sign company that can fulfill your specific needs.

Contact us today and get a free consultation with one of our business sign experts.

Source: https://connecticutsignsandgraphics.com/8-ways-signs-can-promote-your-business/

Connecticut Sign Services For Your New Business

 

Setting up a new business is a huge undertaking. There are a lot of things to do, and decisions to make. One of the things that may be on your list is getting signage in Connecticut.

Signs are an essential element of any business. It is what can give your business identity, especially in this competitive market. Signs also make you exist in your local community, telling people who you are and where to find you.

Getting The Best Signs

The vital role that signs play for your business makes it crucial to get the best ones. As such, you must find the right sign maker to do the job right. This is especially important for new businesses, because:

First impressions have a key role in any new business. Creating a positive first impression can affect the image you’re trying to build.

You want your signs to stand out. High-quality custom wraps & graphics are only produced by an experienced sign company.

Increasing traffic is essential for any new business. Outdoor signs, for instance, tell customers that there’s a new player in the industry to consider.

Choosing the Best Connecticut Sign Service

When starting your signage journey, having the right sign partner can make all the difference. Here are some tips for finding the best sign services in Connecticut:

They have been in the business for years.

The number of years a company has been in business says a lot about its business, products, and services. This means they know the ins and outs of sign-making. They are familiar with what works and what doesn’t for a brand and its audience.

Also, they know how to troubleshoot any issues that may arise at any point in the sign-making process.

They offer all, if not most, of the signage you need.

It’s important to choose a sign company that can deliver the signs you need. This allows you to work with just one company. At the same time, it can avoid any confusion or miscommunication when dealing with multiple sign makers.

Working with the same sign company also ensures that your signs will have a consistent look and feel throughout.

Here at Paragon Signs and Graphics, we offer a range of sign options, including:

Indoor Signs

Exterior Signs

Custom Wraps & Graphics

Marketing & Branding Signs

Welcome to Connecticut Signs

They are a local sign company in Connecticut.

Choosing a local sign company has plenty of benefits. They are easy to visit or reach out to for questions, and other concerns. Also, it’s a great way to give more business and support your local community.

High-Quality Signs in Connecticut

Let your new business make a splash and leave a lasting impression on your target audience! Invest in the right indoor and outdoor signs with the help of Paragon Signs and Graphics.

We are a full-service sign company that designs, produces, and installs your signage needs. We have a team that understands the importance of having great signage. As such, we always make sure to deliver excellent products that generate results.

Contact us today to get a free consultation on your signage needs.

Source: https://connecticutsignsandgraphics.com/connecticut-sign-services-for-your-new-business/